ORLANDO, Fla. (Jan. 18, 2024) – When the flag drops at 5 p.m. PST on Feb. 4, 2024, at the Busch Light Clash at The Coliseum, it will be the perfect time for Margaritaville at Sea to introduce its irresistible “5 o’Clock Somewhere” philosophy with Front Row Motorsports (FRM) and 2021 Daytona 500 winner Michael McDowell. To celebrate the launch of its newest ship, the Margaritaville at Sea Islander this summer, the fast-growing cruise line is the primary sponsor on McDowell’s No. 34 Ford Mustang, which will sail around LA Memorial Coliseum wrapped in the unmistakable tropical vibe of the iconic Margaritaville brand.
“We’re excited to partner with Front Row Motorsports and Michael for the first event of the NASCAR Cup Series and what is shaping up to be a very exciting season on the track and on the seas,” said Margaritaville at Sea’s CMO Amanda Travaglini. “With the launch of The Islander on the horizon and Michael at the wheel, Front Row is the team we wanted to help introduce Margaritaville at Sea to race fans.”
McDowell is in his sixth season with Front Row Motorsports, having joined the team before the 2018 season. In his 358th career start, McDowell scored his first Cup Series win in the 2021 Daytona 500. During the 2023 season, McDowell won the Verizon 200 at the Brickyard at Indianapolis Motor Speedway and earned a spot in the 2023 NASCAR Cup Series Playoffs, finishing 15th overall with two Top 5 and eight Top 10 results during regular season competition.
“On the track, we’re all about speed, but when it’s island time, there’s no better way to slow down and chill out than with Margaritaville at Sea,” said McDowell, who is looking forward to another successful season in 2024. “While we are early in the season, we already know where we are going when the flag drops on the final race – a cruise with Margaritaville. We appreciate all our sponsors, especially those who support our military and frontline heroes like Margaritaville at Sea.”
Margaritaville at Sea is the only cruise line in the world to offer a “Heroes Sail Free” program inviting U.S. military service members (active duty and veterans), police, fire, EMS personnel, government healthcare workers and educators to enjoy one free cruise fare to the Bahamas with a paying guest. McDowell’s No. 34 car will display the “Heroes Sail Free” program brand reminding frontline workers of the ongoing opportunity through the brand’s partnership with GovX.
Having just been recognized as the #1 cruise itinerary for 2023 by USA Today 10Best, Margaritaville at Sea is preparing to launch its newest ship, the Margaritaville at Sea Islander, which will set sail from Port Tampa Bay in June on four- and five-night itineraries with stops in Key West, Cozumel, and Progreso.
For more information on Margaritaville at Sea, call 1.800.814.7100 or visit MargaritavilleAtSea.com.
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Front Row Motorsports
Front Row Motorsports (FRM) is a winning organization in the NASCAR Cup and CRAFTSMAN Truck Series. The team is the 2021 Daytona 500 and 2022 CRAFTSMAN Truck Series champions. The team was founded in 2004 and is owned by successful entrepreneur, Bob Jenkins. FRM fields the No. 34 and the No. 38 NASCAR Cup Series teams along with the No. 38 CRAFTSMAN Truck Series team from its Mooresville, N.C. headquarters. Visit teamfrm.com and follow FRM on social media: Twitter at @Team_FRM, Instagram at @team_frm, and Facebook at facebook.com/FrontRowMotorsports.